14th November 2025

LexisNexis Case Analysis: Babek International Ltd v Iceland Foods Ltd [2025] EWCA Civ 1341

Trade Mark Attorney Alice Martins and Legal Director Helene Whelbourn discuss the Court of Appeal decision which provides further guidance on the approach UK Courts will adopt when assessing trade marks that include both a pictorial representation and a written description.

The Court of Appeal dismissed Iceland’s appeal following a decision in the Intellectual Property Enterprise Court to refuse their application for a summary judgment in their counterclaim for invalidity of Babek’s UK trade mark registration. Having reconsidered the issues of the case, the Court concluded that Babek’s mark complied with the conditions for registrability being a single, clear and precise sign.

This piece was originally written for and published by LexisNexis on 6 November 2025, and is available to read by clicking here or the button below.

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